Vision

Upcycling by-products can fight climate change.

Mission

Redirect 100% of the sunflower defatted seeds into food production by 2030.

Roadmap with Key Results

  • Show examples of cooperation with global brands that a successful business is possible as measured by the partnership with brands in 7 key categories

  • Show that food from defatted seeds is not only healthy, but also delicious, as measured by 7 public recipes in key categories

  • Demonstrate the financial incentives for oil companies to repurpose oilcake into the food market in every region of the globe, as measured by the partnership with at least one plant in every part of the world

  • Standardize and certify ingredients for b2b customers (flour/crisps) and all-purpose flour for b2c customers as measured by the start of sales on the trading boards

  • Make ingredients available for same day purchase or next day delivery at the price matching all-purpose flour

  • Demonstrate that upcycling of oil cake has nutritional benefits for people and improves the planet by reducing CO2, water and land use.