Vision

Our contributions will transform the way the world eats by providing affordable plant based proteins that have a neutral effect on the environment and reduce the need for animals.

Mission

Provide healthy meals and feed a growing population.

Objective

Redirect 100% of the sunflower defatted seeds into food production by 2030.

Key Results

  • A successful new business is possible with the cooperation and partnership of global brands across seven key categories.

  • Food from defatted sunflower seeds is both healthy and delicious as evident by the recipes made available across seven key categories.

  • Demonstrate the financial incentives for oil companies to repurpose oilcake into the food market in every region of the globe.

  • Obtain GRAS certification for the sunflower meal as an approved ingredient for use in foods and envision a future when this could be a globally traded commodity.

  • Make sunflower meal ingredients available for purchase at a price competitive with wheat flour.

  • Demonstrate that upcycling of oil cake has nutritional benefits for people and improves the planet by reducing CO2, water and land use.

Potential partners across Value added Chain

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