PLANETARIANS is an ingredient company revolutionizing the plant-protein landscape through upcycling defatted seeds
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Defatted seeds are the dry matter that’s left after oil extraction from crops grown for their oil, such as sunflower, canola, cotton seeds, etc. On average, 20 pounds of defatted seeds are created for every gallon of extracted oil. The world's supply of defatted seeds in 2017 was 334.82 million metric tons according to the USDA; these 334 million metric tons of defatted seeds contain enough calories to feed 1.5 billion people for a year without growing any additional crops.
Historically, defatted seeds have only been used in animal feed. However, defatted sunflower seeds repurposed into human food can provide consumers with a cheap, clean, sustainable source of plant-based protein, and add value to supplier profits.
Replacing 30% of All-purpose flour with ground defatted seeds doubles the protein and fiber content, keeping costs the same. Replacing 50% of All-purpose flour with ground defatted seeds triples the protein and fiber content.
Remember Pizza Margherita? BigMac? Daiquiri?- Now it’s your turn to make history.
So far we have had meat-centered fast food chains – chicken, burgers, fish-based sushi... What if we make the first plant-centered chain around defatted seeds as ingredients?! Defatted sunflower seeds contain 35% protein by weight. More than 26% we get from beef.
Create your own recipe, give it your name and make billions of people happy.
Check our 1st product -PLANETARIANS chips with 3x more protein, 2x more fiber and 3x less fat per serving than typical potato chips
Brad Feld is an American entrepreneur, author, blogger, and venture capitalist at Foundry Group in Boulder, Colorado
Lisa Gansky is an American entrepreneur and author of the bestselling book The Mesh: Why the Future of Business is Sharing.
David Larrabee maintains more than 30 years of general management, strategic planning, sales & marketing and product management experience within the financial services industry.
Techstars is an American seed accelerator, founded in Boulder, Colorado in 2006 by David Cohen, Brad Feld, David Brown, and Jared Polis.